Avery Jane

Project Scope:  Brand Strategy // Custom Brand Design // Custom Squarespace Website // Copy Writing
Brand Personality: Lovely, Thoughtful, Child like 
Industry: Children’s Clothing Boutique

Project Goals

  • Develop a brand that emphasizes the thoughtfulness and intentionality of the product selection process for Avery Jane Boutiques
  • Incorporate details that speak to the whimsical nature of a child’s life and imagination
  • Build a brand that is feminine and girly that equips Avery Jane to disrupt the typical visuals used in the girls clothing industry. 

Brand Strategy

From romping through the wilderness to afternoon tea, Avery Jane Boutique believes every little girl deserves beautiful clothing fit for every activity.

By utilizing texture, and hand drawn and thoughtful illustrations we were able to highlight the intentionality of this brand. Photography was selected to depict the clothing being used in action as opposed to typical product photography. The colors are feminine but not the typical shades of bright pink. All of these details come together to create a lovely and memorable brand.

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