Bunches

Project Scope:  Brand Strategy // Custom Brand Design // Custom Website // Copy Writing

Brand Personality: Bold, Luxe, Playful
Industry: Floral + Event Design

Project Goals

  • Develop a brand that attracts women who value creating memorable and chic events through bold and playful design
  • Create a logo with custom typography to reflect Bunches high touch approach to floral and event design
  • Write copy that reflects the laid back, fun loving, get things done attitude of the Bunches team

Brand Strategy

From weddings to birthday brunch, Bunches Floral + Event Design believes every female deserves to create the chic, memorable event of her dreams. 

I developed a word mark that uses playful waves, and curves to draw the eye. This custom typography offers clean chic lines, timeless serifs, and a presence that commands attention without being obtuse. The colors are feminine, bright, and bold. Deep rich shades of purple contrasting the bright pink. The primary shade of blue suggests reliability and familiarity, while the softer blue shade adds another comforting touch to the more dramatic shades of red.

The custom logo mark combines the bloom of a flower with the stem of a wine glass. Combing the companies offer of florals as well as event design/rentals. All of these details come together to create a timeless, playful and luxe brand.

Partner with us and we will help you become 

The Confident Business Owner You’ve Always Dreamed Of