Our strategy workshop uncovered the great lengths Jennifer goes to to ensure her products work perfectly for the purpose they were created for, down to the type of thread utilized. Her current brand did not feel intentional or curated, unlike the products she so intentionally crafts. 

Things like bowl koozies, hanging dish towels, and aprons, provide her customers with more effective tools to care for their home. This lead us to the tagline,  “Restore Your Love of Home“.

We wanted her brand to feel winsome, inspiring, and lovely, allowing her customers to experience a brand that felt thoughtful, relaxing, and welcoming. We used imagery like enjoying a warm cup of coffee in a beautifully curated kitchen, natural light streaming through large open windows, copper pots lining walls with richly colored paint, and the wafting aroma of freshly baked bread.  *Sounds pretty relaxing right?* These images inspired the colors, illustration techniques, and typography needed  to capture this feeling.  We leaned into a vintage style illustration, paired with a bright color palette to help her broaden her current market to include a younger audience.

When customers interact with Jennifer’s brand they will feel inspired to rest: in who they are, what they love, and the One who made them.