Experience the Beauty of Silence

The Cabins At Ivey Acres
Project Scope
Brand Design
Website with Booking Capability
Brochure
Canva Social Media
Templates

Project Goals

  • Create a brand that is high-end, luxurious, and pays great attention to detail
  • Target an audience by emphasizing an atmosphere of relaxation, and rejuvenation for couples living a fast-paced life in the city
  • Build a website with built-in booking capability

Brand Strategy

The owner’s family name is Ivey, so from this detail a full brand was born. Having lived a fast paced life as an owner of multiple small businesses, Lori, always dreamed of sharing her quiet piece of East Texas with those who needed a place to relax, and experience the beauty of silence. This personal experience was important to highlight, drawing her audience in with empathy. 

The logo features an ivy branch and the color palette is inspired by nature and tranquility. The website features this neutral palette along with small design details to communicate to the visitor that every single part of their experience has been carefully crafted by Lori herself. 

Logo Concept and Reasoning

This logo features custom illustrations and customized font. Each detail, from the width of the lines, veins of the leaves, to the shape of the letters was intentionally crafted to fit the values, voice, and audience that Lori and I crafted for Ivey Acres.

”

I LOVE everything…I really feel like you listened and saw my vision without me really knowing it myself. I’m super happy about it all- and so glad I found you!

Lori Howeth, Owner

custom illustrated map of the property

Print Brochure

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