Forging Beautiful, Value Led Brands as Unique as Your Story

For Artisans, Florists, and Creative Businesses

As a creative you want to share your passion with the world. With each product you make and every client you serve you offer a piece of yourself and your story. 

You deserve a brand as unique as this story. One that puts your heart at the center of it and allows you to connect with those who feel passionately aligned with what you do. 

Brand Design Packages for
Businesses with Heart

Our packages are thoughtfully crafted with every piece you need to utilize your brand and speak from the heart

custom brand package

You feel comfortable in your process and offerings and are ready to establish your authority in your marketplace and provide clients with a more custom and authentic experience. This package will reignite your passion for the “why” behind your business and build a client base that appreciates, trusts, and aligns with your values. 

foundational brand intensive

You are in the first few years of entrepreneurial journey looking for the foundational pieces to effectively and efficiently market your business. A brand intensive will give you all the vital pieces to build brand recognition, and confidently take your offering to market, equipping you for success from the very beginning of your business.

photo of brand strategy and design direction presentation
brand design services

We build hand crafted brands that are intentionally designed so your customers feel your values and passion when they interact with it.

As a passionate member of your community, you answered the call to entrepreneurship because you saw an opportunity to make your community better. Your brand exists within this calling; the very thing that made you start your business is the very thing that will set you apart.

Imagine feeling more confident and equipped to share your business with the clients and customers you *dream* of working with.

As your trusted partner I will listen to your hopes and dreams, knowing that within them your brand is alive and thriving. I will cultivate your brand and transform it into the face of your business; something you can’t wait to share with your community. Positioning you to stake your claim as the best in your field. 

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Hand Crafted Brands that Tell Your Story

As an artisan you desire an elevated brand that shares your passion. You need the tools, visual and verbal, that equip you to position yourself as the hand crafted, high touch maker you already are.

custom brand design

Development Consultant || Building Charitable Homes

Kuban & Co.

Brand Identity

Burnout Consultant || Equipping Your Organization to Navigate Burnout

Human Factor

Brand Identity, Website

custom brand design

Home Wares || Restore Your Love of Home

The Crafty Canary

Brand Identity, Packaging

Why Found & Forged?

The Found and Forged approach to creating authentic and trustworthy brands is intentional and active.

First, we must discover your company’s values, differentiators, and unique talents and skills; setting the foundation for a brand that embodies your business.

Then, much like the forging of metal, I intentionally and methodically begin to forge your brand out of the very foundation we just discovered. Producing a brand that lives and breathes who your business is, both visually, viscerally, and verbally.

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Avery Jane

Girls Boutique
“I LOVE everything… I really feel like you listened and saw my vision without me really knowing it myself. I’m super happy about it all- and so glad I found you!”

Lori Howeth, Owner of Cabins at Ivey Acres

photo of madison newman owner of found and forged design co

Hi, I'm Madison

A brand expert who gives you the tools to confidently stake your claim as the best in your field.

I build brands that are handcrafted and intentionally created to showcase the values of your business, unique offerings, and increase your profit while building you a tribe of adoring fans.

You’re a successful business owner and an expert in your field. Your business should have branding that SHOWCASES that. If you’re looking for “that” step to take your business to the next level, you’re in the right place!

photo of madison newman owner of found and forged design co in front of a mood board
Are you ready to build the brand of your dreams?

How to Work With Me

Fill out an inquiry form
Fill out an inquiry form to share about your business, your goals, and select the services that are aligned with those.
Zoom Call to discuss a partnership
We will jump on a zoom call to uncover where your business is and where you hope to take it, If we are the right fit a project proposal will be shared outlining our goals, and the investment.
Starting our brand design services
You’re one step closer to being the confident business owner you’ve always dreamed of. Now we will begin our work to create your incredible brand!
You Deserve to be the Confident Business Owner You’ve Always Dreamed Of